NICHE TOURS

Summary

The Niche Tours brand features a geometric monogram formed by the simple union of the company’s initials: the letters N and T. The logotype and headlines are set in Chalet 1960, an elegant neo-grotesque whose weights are named after several of the company’s destinations.

The brand’s color palette also draws inspiration from the company’s available itineraries—from the sun-baked roof tiles of Florence, to the sands of the French Riviera, to rich Belgian chocolate, a warm sense of heritage, romance, and sophistication shines through all brand applications. This warmth stands out among competing tours companies, which overwhelmingly rely on photography that centers colder tones of blues and greens.

Patterns inspired by the beautiful, hand-painted tiles found throughout the company’s European destinations bring a touch of old-fashioned ornamentation to the brand, while retaining a degree of minimalism and modernity.